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SEO Glossary – K April 23, 2009

Posted by SEO Professionals in SEO Tutorials.
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Keyword
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.

Long tail and brand related keywords are typically worth more than shorter and vague keywords because they typically occur later in the buying cycle and are associated with a greater level of implied intent.

Keyword Density
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.

When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).

Keyword Funnel

The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement.

Keyword Research

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.

Example keyword discovery methods:

  • using keyword research tools
  • looking at analytics data or your server logs
  • looking at page copy on competing sites
  • reading customer feedback
  • placing a search box on your site and seeing what people are looking for
  • talking to customers to ask how and why they found and chose your business
Keyword Research Tools
Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites.

Short list of the most popular keyword research tools:

  • SEO Book Keyword Research Tool – free, driven by Overture, this tool cross references all of my favorite keyword research tools. In addition to linking to traditional keyword research tools, it also links to tools such as Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent semantic indexing related tools.
  • Overture – free, powered from Yahoo! search data. Heavily biased toward over representing commercial queries, combines singular and plural versions of a keyword into a single data point.
  • Google – free, powered from Google search data.
  • Wordtracker – paid, powered from Dogpile and MetaCrawler. Due to small sample size their keyword database may be easy to spam.

Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a keyword it may make sense to set up a test Google AdWords campaign.

You can refer Keyword Suggestion Tools to get top Keyword Tools.

Keyword Stuffing
Writing copy that uses excessive amounts of the core keyword.

When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).

SEO Glossary – J April 23, 2009

Posted by SEO Professionals in SEO Tutorials.
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JavaScript
A client-side scripting language that can be embedded into HTML documents to add dynamic features.

Search engines do not index most content in JavaScript. In AJAX, JavaScript has been combined with other technologies to make web pages even more interactive.

Domain Name – Tips & Tricks April 20, 2009

Posted by SEO Professionals in SEO Tutorials.
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There are many different reasons why you would want to make a domain name purchase. Some people do this as the first step of their Internet business, while others wait until after they have a better grasp of their business strategy, plan and direction. Whenever you decide to do it, at some point you will have to purchase your domain name. And while the process is actually very straightforward, the choices that you make can be quite complex. Here is a basic rundown on your purchase, domain name features and choices that you have available to you.

In order to find your domain name, you should first run a search to make certain that the name you have chosen is available. Many people are surprised, especially if it is their first time purchasing a domain to find that many names are unavailable. In fact, at one particular time, up to 80,000 of these domain names were being sold on a daily basis. It didn’t take long until almost all of the good one and two name domains were taken. Fortunately, there are always options.

One of the best things that you can do when deciding on a domain name is to be a bit creative. Of course, if you are attempting to have your domain name match an existing business, purchasing a domain with your business name in the URL is very important.

If, however, you are starting a new business on the Internet, you might find that coming up with a catchy domain name far outweighs having one that is descriptive in nature. Think of the website “google.com”, for example. That particular name has nothing to do with searching the Internet, but through smart and clever branding, the name “Google” is now synonymous with Web search.

One of the next things you’re going to have to decide is if you are going to get a .com, .net, .org or any of the other available extensions. If you plan on branding your name in one way or another, you most certainly should look for a .com as it is the most widely recognized domain name extention. Going back with our example of Google, many people will tell you that they went to Google, not that they went to Google.com. The extension is simply understood. Unless it is absolutely necessary, you may want to stay away from the less recognized extensions, such as .info or .biz.

Once you have finally found the domain name that you plan to use, purchasing it is a simple matter. You only need to choose a domain registrar and then register your new domain through them.

Your domain may be purchased for as little time as one year, up to 10 years or more in advance. However, for several reasons we won’t go into here, purchasing the domain for at least a three-year term is recommended.

All that is necessary from the point of purchasing your domain, is to direct it to your Web server and then upload your website. From there, you will continue to work your business from behind the scenes and build your way to success.